LEED’S ADDS DIRECTOR OF PRODUCT DEVELOPMENT; BUSINESS DEVELOPMENT REPRESENTATIVE FOR QUEBEC
PITTSBURGH — July 29, 2008 — Leed’s, a member of Polyconcept North America, the second largest supplier within the promotional products industry, adds positions to further enhance its innovative product development process and its award-winning customer service and sales teams by hiring a Director of Product Development and a Business Development Representative. Both of the individuals hired to fill these new positions complement their existing teams with relevant talent and business experience. These added roles will elevate existing efforts to maintain and grow Leed’s position as a product innovator and service-oriented industry leader.
Director of Product Development
Michele Petruccelli is the newest member of the Leed’s Senior Leadership Team, filling the role of Director of Product Development. Michele joined Leed’s on May 5, 2008, and she is responsible for the strategic direction of product development and design, coordinating with Leed’s supply chain, and aligning with sales and marketing.
“Further improving the efficiency and effectiveness of Leed’s product development initiatives and finding new ways to grow the business through existing categories and through the expansion of our retail and Leed’s brands are two initiatives I’m excited about driving,” explains Petruccelli. Michele comes to Leed’s following ten years at GlaxoSmithKlein where she held management positions in Global Innovation, Brand Management/Marketing, and New Product Development, working with brands such as Tums and Aquafresh®.
Business Development Representative
On July 2, 2008, Luis Arribasplata started at Leed’s as the Business Development Representative to handle Quebec from Leed’s Toronto office. Fluent in French, as well as English and Spanish, and with an extensive background in customer service and sales, Arribasplata will be an asset to Leed’s and its French-speaking customers. Following several weeks of training in Pittsburgh, Luis will begin serving his customers in early August, providing them with catalog quantity quotes, project ideas, case histories, custom projects, proactive inquiries, and more.
Leed’s, as part of Polyconcept North America, is the second leading supplier of promotional products and advertising specialties. Headquartered in New Kensington, Pa. and with offices around the globe, Leed’s products, programs and services are recognized throughout the United States and Canada. Leed’s offers relentless product innovation, energetic customer service and dynamic client collaboration to the industry. Information about Leed’s is available at www.leedsworld.com
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